Although Purple Pilchard is a small brand specialist that likes to compete down all aisles of the supermarket, there's no mistaking a recent leaning towards confectionery and sweet-tasting treats.
What began in autumn 2009 as a rebranding exercise with posh choc specialist James Chocolates to reinvigorate their packaging whilst bringing the company's charismatic founder (James Hutchins)more to the fore, has quickly expanded into copywriting for Wicked Fruit, a PR and repackaging push for pocket-sized treats specialist Chocca Mocca, a new soon-to-be unveiled in 2010 website and tone-of-voice for Cocoa Loco (The Times Newspaper Organic Hero of 2008), a new 2010 identity (and packaging) for local top notch chocolate pretzel purveyor, The Big Yum and a small PR push with everyone's favourite nostalgic pudding producer, The Cartmel Sticky Toffee Pudding Company.
According to Purple Pilchard's founder, 'It's fair to say that we're pretty excited about the way things have worked out but would stress once again that we're just as happy championing cream crackers as we are cream eggs, we already have a number of 'better-for-you producers under our fin, including the UK's finest organic soup and vegetable box supplier through to cordials, stews, savoury snacks and organic cereals.'
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