Toad On The Road

Two years after arriving in the UK, The Toxic Toadburger Conspiracy story is
poised to make its long awaited debut in the USA, a must stop destination in
the country at the very heart of the addictive fast food/obesity epidemic debate.
According to author and food and drinks marketer, Ian Hills ‘for me it makes
perfect sense to export Toxic Toad to the country responsible for creepy
clowns baring burgers, the non-sensical support for ghastly gherkin slices
and Eric Schlosser’s absorbing Fast Food Nation. I believe it’s high time
someone provided a more palatable solution to the strict Jamie Oliver view of
fast food.’

According Purple Pilchard founder Ian, ‘the real purpose
of toxic toad was to use a full throttle children’s adventure and quirky English
humour to educate children and parents alike about the very real issues of
addictive mass-produced junk food without ever resorting to the overbearing
‘doom and gloom’ stance adopted by a growing gathering of publicity
hungry politicians and do-gooders’.

In Ian's opinion, 'there is nothing wrong with infrequent fast food binge on the strict proviso that we are talking occasional outings as opposed to habitual troughing.'

The Toxic Toadburger Conspiracy Is Available In The USA from 25th Sept 2007

In the UK the Toxic Toadburger Conspiracy (http://www.toxictoad.co.uk/) has been adopted by many regional education authorities as a must read entry on secondary school reading lists